The Struggle Beneath the Surface: Challenges Facing Australian SMEs

Business Strategy | SME Insights | Australia

Oct 25, 2025

Srikiran Sonti

Small and medium enterprises (SMEs) are the backbone of Australia’s economy, representing 98% of all businesses and employing nearly half the private workforce. Yet beneath their vital role lies a turbulent journey marked by economic shocks, regulatory hurdles, and shifting consumer behaviour. Over the past three decades, Australian SMEs have faced mounting challenges that have eroded their revenue potential and tested their resilience. 

The Revenue Gap: Potential vs. Reality 

In an ideal economic climate, Australian SMEs could have grown at an average annual rate of 4–5%, aligning with broader GDP growth and sectoral expansion. However, actual year-on-year revenue growth has consistently underperformed. 

Key Metrics: 

Potential cumulative revenue growth (1995–2025): ~220% 

Actual cumulative revenue growth: ~140% 

Estimated revenue shortfall over 30 years: ~80 percentage points 

Lost growth vs. potential: 36% below optimal trajectory 

This gap reflects lost opportunities due to inflationary pressures, limited access to finance, talent shortages, and regulatory complexity. 

Top Challenges faced by Australian SMEs 

1. Cashflow & Profitability 

44% of SMEs cite cashflow as their top concern. A Small businesses association owner minced no words in saying that Australian SMEs are crumbling at a rate like never and it mostly because of high operational costs. Labour cost is one of the highest in the world. So is the case with New Zealand. 

Profitability pressures driven by inflation, interest rates, and consumer demand volatility are another pain points for high operational costs. 

2. Access to Finance 

Limited funding options and cautious lending practice started creeping in. Since 2017, Australian regulatory bodies tightened screws in the lending space. Essentially, they de-liberalised the lending industry. 

This led to a natural collapse to the lending industry at large with an obvious decline in demand for business loans amid tighter credit conditions. 

3. Regulatory Complexity 

Rising compliance costs due to industrial relations reforms added to the woes of Australian SMEs. The costs for a resident national Australian (let alone foreign nationals / businesses) to set up an enterprise in Australia is much higher when compared to mean global standards,  

Over 40% of SMEs struggle to keep pace with legislative changes. 

4. Talent Shortages & Cost Pressures 

43% say hiring is too expensive; 47% cite slow recruitment cycles. This clubbed with high attrition rate and costs associated with employee retention leads to a total collapse of operational costs. 

Limited capacity for tech adoption and operational scaling. Australia is one of the few countries having strictest laws for AI, IT and technology adoption at large. Businesses seldom get to scale with such stringent laws. Australia needs more liberal laws to adopt AI that will enable small and medium enterprises to cut operational costs and scale

Sectoral Impact Snapshot 
The following sectors represent a cross-section of SME activity and vulnerability: 


Sector 


SME share of Sector 


Vulnerability Index 


Key Pressure points 

Banking 

5.2% 

High 

Compliance costs, digital transformation 

Insurance 

4.1% 

Moderate 

Claims volatility, regulatory burden 

Retail 

6.0% 

High 

Consumer demand, inventory and staffing 

Healthcare 

6.7% 

Low 

Talent acquisition, tech adoption 

Real Estate 

3.8% 

Moderate 

Interest rates, property cycle fluctuation 

*Vulnerability Index reflects exposure to cashflow, regulation, and talent challenges. 

Strategic Outlook 

To unlock SME potential and close the revenue gap, Australia must prioritize: 

Simplified regulatory frameworks 

Adopt AI at the earliest to lower operational costs significantly and scale businesses on priority. 

Scalable digital infrastructure 

Coordinated support from government and private sectors 


 Conclusion 

Over the last few decades, Australian SMEs have lost an estimated 36% of potential revenue growth. This underscores the urgency for systemic reform and targeted innovation. With the right interventions, SMEs can reclaim their role as engines of growth and resilience in the national economy. 


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